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RE-GEN
GRAUBÜRO
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GRAUBÜRO
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WHO IS GRAUBÜRO? A CREATIVE STUDIO BASED IN QLD, AUSTRALIA. WE DO: WEB / GRAPHICS / BRANDING / VISUALS
EVERY BRAND HAS A RHYTHM.
WE REFINE THE PULSE.
PRECISE + EXPERIMENTAL.
0.0
DESIGN PROCESS
AT EVERY STAGE OUR PROCESS IS COLLABORATIVE.
0.1
BRIEFING
UNDERSTANDING OBJECTIVES, CONTEXT, AND CONSTRAINTS. A CLEAR BRIEF SETS DIRECTION AND SCOPE.
1.0
RESEARCH
RESEARCH DEFINES EVERY DECISION. STRONG RESEARCH ACCELERATES PROCESS.
2.0
EXPLORE
RAPID EXPERIMENTATION, MULTIPLE CONCEPTS, INSTINCTIVE. CONSTRAINTS ARE SET ASIDE FOR NOW.
3.0
REFINE
WE MEASURE EXPERIMENTATION AGAINST GOALS AND PRIORITIES. DEAD ENDS ARE ACKNOWLEDGED EARLY.
4.0
TEST
USABILITY, PERCEPTION, FEEDBACK. SUCCESSFUL ITERATIONS PROVIDE A RESULT.